We slap and tickle the public with advertising, to get your brand noticed.

When it comes to brand choice, the public are sleep-walking through life.

We break their prediction by tickling, titillating, shocking and charming them with advertising to get your Underdog brand noticed week in week out.

We get Underdog brands noticed week in week out.

Why? Because the public are sleep-walking through life, buying on auto-pilot, so for Underdog brands to grow they need to get their attention with wit, charm, humour and intelligence.

Once we’ve got their attention, the rest, as they say, is up to you mate.

We opened our doors a gazzilion years ago (2009).

Fads, trends and hacks have all come and gone, but one thing has remained true … getting the public’s attention week in week out has always been flipping difficult.

Underdogs have to want to get noticed. They grow by getting customers of the largest brand in the category, to trial their product. But it’s not that easy, it takes time, patience and the guts to get their attention with wit, charm and humour.

Perhaps you’re thinking ‘they’re just a bit too full-on’? Fair question, we definitely create things that feel different. But it leads to more effective work and therefore more value for our Underdog client.

We’re an overnight success, well, 20 years in the making.

We’ve delivered global campaigns across 47 countries and made videos for the family Whatsapp. We’ve worked with a gazzilion Underdogs since 2009, and regardless of the industry they’re in there’s one defining characteristic that makes an Underdog become the top dog in their category; the appetite to over-commit. You have to want to get noticed.

We’re world-class at getting Underdogs noticed, but your growth potential is directly proportional to your appetite. Why? Because you need to persuade the customers of your largest competition to trial your product. You can only do that if you have a rock solid partnership with your agency. Respecting each others backbone, candour and desire to create the best outcome.

You’re possibly wondering ‘that all sounds great, but are they reliable’? There’s a strange Venn Diagram intersection of amazing creativity with bite and ‘a safe pair of hands’. We like to think we hit the sweet spot. We always make sure there are clear objectives, strong briefs and everyone knows the mission. Otherwise it’ll go to the dogs.