How do you convince someone who isn’t ‘into cycling’ to buy a bike?

Mango Bikes

Background

We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes are up due to demand. But now Mango now have a cult following.

Our idea

Sometimes a simple idiom is all you need. Served up with a slight twist.

Fame

A whopping 152% increase in website traffic, almost overnight.

Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith

Related work

Fat Lad At The Back - Time to change gear - Mellor&Smith - Ad campaign - bikes and cyclists - Outdoor OOH

FAT LAD AT THE BACK

Time to change gear
Proceive - Giving Nature A Helping Hand - Mellor&Smith Advertising campaign at bus stop

PROCEIVE

Helping nature
Mango Bikes - Loose Your Spare Tyre - Mellor&Smith

MANGO BIKES

RIDE

Want more customers buying your product?

Maybe you’ve got a similar challenge to what Mango had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Mango. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.

Create a cult. Email Paul.