One idea, four different markets, online, offline, film, static, within 2.5 months – this was a juicy one!

Remitly

Insight

As a money transfer company, Remitly don’t just send money home. Ex-pats send comfort, joy, relief and reassurance back home. You could say… every transaction, has a reaction.

Our idea

So how does that moment of receiving money from a loved one feel? Well it moves them. Their toes start tapping, waists are waltzing and their bum is bopping.

Light-hearted and fun in an industry full of serious and solemn.

We showed what it means when you send money home. And it’s money that moves them.

Fame

We worked closely with the local media agencies to launch in the UK and Australia, and then quickly localise for France, Spain, Germany, Canada and the US.

We created TVC’s (for both linear and VOD), a gazillion different OOH formats, DAB radio and a whole range digital & social media assets.

Oh, and did we mention we went from idea to launch in just 2.5 months. Rapido!